Retail Media Campaign Agent
Plans, launches and tunes sponsored listings across marketplaces and retail media networks within budget rules.
The challenge
Good decisions depend on analysis that takes days to prepare, so plans are based on old numbers or on instinct.
How it works
- 1A question is asked, or a regular review is due.
- 2The agent pulls the figures from your data, using your definitions.
- 3It runs the analysis and tests different options.
- 4It explains what is driving the numbers and sets out the options.
- 5Your decision-maker chooses. Larger changes need sign-off.
- 6The approved change is made in your system.
Your people stay in control
The agent sets out the options. Your decision-maker chooses, and larger changes need sign-off before anything is changed.
Systems we work with in Retail & E-commerce
- Commerce and order management
- Product information management
- ERP and warehouse systems
- CRM and loyalty
- Marketplaces and retail media
- Payments and fraud tools
How we measure success
- Time from question to answer
- How accurate forecasts are against what happened
- The value of the recommendations you adopt
Kind of work
Analysis and planning. The agent analyses your data, explains what it shows and sets out the options.
More in Retail & E-commerce
Promotion Optimisation AgentPlans and tests promotions for each product category, allowing for their effect on other products and on stock.Review Insight AgentReads thousands of customer reviews and tells your buying and quality teams what customers like and dislike.Product Description Authoring AgentWrites product descriptions in your brand’s voice from supplier information and photos, across the whole range.Personal Shopping ConciergeChats with shoppers, understands what they need, recommends products that are in stock and helps them buy.
Want this working in your organisation?
We can show it working on real examples from your business before you commit to a full build.